At Bremner's, "pure" means exactly that: Pure Juice.

No water, no sugar, no additives, no apple or grape juice concentrate, just fruit. In fact, each 946 ml bottle of Bremner's juice is made from 2 1/2 lbs of premium quality fruit picked at the peak of perfection. Pasteurization of the juice ensures freshness without preservatives. Pure juice means pure fruit taste.